About Us

About Us (aka Dee)

Let's be real—although this page is titled About Us, it's really just me. My name is Dee, I'm a one-girl show and take great pride in being responsible in every part of my business.  My dream is to one day expand into a thriving small business that continues to bring vibrant, meaningful designs to life while staying rooted in the personal touch that started it all.

I'm a proud mother of three, and Nonna of two.  I work full-time as an Executive Assistant, My job is very task-driven, involving organizing, planning, and working behind-the-scenes. For years I’ve fed my desire to express my creativity with various hobbies, such as knitting, cooking, even home-brewing!  I’m one of those people that can’t sit still and must always have something in their hands.  I’m a busy-bee, a go-getter and I like to get things done and take pride in things looking good and complete

My journey into jewelry making was born from my endless desire to coordinate my look, whether casual or in my business attire.  I love shoes, accessories and color.  For many years I’ve always focused on supporting small businesses and contributing to my community and those who have a passion for unique creations.  After spending more money than I’d like to admit on jewelry, I decided it was time to take my creative side and start making my own adornments. I made so many pieces for myself that I had to upgrade from a jewelry box to a cabinet to fit all my creations.  I gifted designs to friends, family, coworkers, etc.  I received an incredible amount support and encouragement, everyone was telling me that I should try and sell my designs.  I was reluctant for quite some time, but finally decided to go for it and in late 2024 I decided to go all-in and build a website, name my designs and setup vendor booths at various markets throughout Bay Area, where I live.

The journey has been challenging, It’s tough on my own, but I am so passionate and proud!  I'm learning and growing every day. Here are some of the behind-the-scenes tasks that keep my handmade business running:

  • E-commerce: Managing online sales, packaging and shipping.
  • Website maintenance: Keeping the site updated and user-friendly.
  • Photography: Capturing high-quality images of jewelry.
  • Editing: Enhancing photos for online use.
  • Product descriptions: Writing compelling descriptions.
  • Inventory management: Tracking stock and materials.
  • Trend research: Staying updated with fashion trends.
  • Vendor markets: Finding, securing, setting up and participating in local events.
  • Financial management: Handling budgeting and accounting.
  • Social media: Creating reels, posts and engaging with followers.
  • Marketing:  Creating sales, e-mail marketing, newsletters and campaigns.

 

About Us - What sets us Apart

  • Handcrafted with Love: Each piece is meticulously crafted by myself, ensuring attention to detail and quality.  This also means every piece is unique.
  • Quality Materials: Whenever possible I use tarnish-resistant gold-filled and stainless steel chains, paired with quality beads and natural gemstones, to create durable and beautiful jewelry.
  • Unique Designs: My collections are inspired by the elegance of nature and the cosmos, offering one-of-a-kind pieces that stand out.

·         Customer service: Providing excellent support and being available to respond to inquiries quickly.

Thank you for supporting Bella Adornia! Your visit to this site, following me on socials and sharing my pages with others means the world to me.